# HubSpot developer cost and demand 2026: UK and US

Publisher: AppBespoke (Glasgow). Page: https://appbespoke.com/research/hubspot-developer-cost-2026
Data pulled 12 Oct 2026. Licence: CC BY 4.0 for AppBespoke's own data; third-party figures stay with their sources and are linked.

Cite as: AppBespoke, "HubSpot developer cost and demand 2026", 12 Oct 2026, https://appbespoke.com/research/hubspot-developer-cost-2026

## Files published with the page

| File | What it holds |
|---|---|
| `rate-benchmarks.csv` | Day rates, hourly rates, salaries, project and audit prices. One row per figure, with source URL, source date and the date it was checked |
| `search-demand.csv` | HubSpot service and integration search terms (55 US, 49 UK): monthly searches, cost per click, year-on-year change |
| `search-trend-core-terms.csv` | Monthly searches for ten core service terms combined, US and UK, Mar 2019 to Aug 2026 |
| `search-demand-monthly.csv` | The per-term monthly series behind the trend |
| `summary.json` | Headline figures, the Upwork sample summary, and the 2026-vs-2025 comparison |

## Method

- **Search demand.** Google Ads search volume and cost per click via the DataForSEO Labs keyword overview, English, United States and United Kingdom, pulled 12 Oct 2026. Year-on-year is the latest three months against the same three months a year earlier. The trend chart sums ten core terms and keeps only months where all ten have data. Google rounds volumes into buckets, so small terms move in steps.
- **Rates and prices.** Every third-party figure was opened at its source on 12 Oct 2026; `rate-benchmarks.csv` records the URL, the source's own date and sample. Agency figures are list prices, not invoices.
- **Upwork sample.** The 100 most recent Upwork job posts mentioning HubSpot, 29 Sep–12 Oct 2026. Only aggregates are published; individual posts are not.

## Caveats

- The IT Jobs Watch sample is small (44 contracts in six months) and its titles skew to marketing operations, not engineering.
- Upwork is a different market from agency or contract work: its HubSpot jobs are mostly admin and setup.
- Search volume measures people searching, not buyers. Buyers also ask Reddit, AI assistants and HubSpot's own partner directory.