AppBespoke · Glasgow
AI chatbot development, built to last.
Fixed price. Three weeks. I build it, host it, and keep it running, so it still works when the models change.
Builds from $5,000 · Managed from $500/month
I need this shipped to the Republic of Ireland.
We ship there. €9.50, two to three working days, and it is free over €120.
Norway too.
I don’t know. That isn’t in anything I’ve been given, but I can pass this to Sarah, who will reply today.
Answers from your content. Nothing else.
Three questions, answered first
The ones everybody asks on the call. Here they are before you book it.
- How long?
- Three weeks from kickoff.
- What if it says something wrong?
- It answers from your content only, and says “I don’t know” rather than guessing.
- What happens after launch?
- I host and maintain it. Monthly.
Watch
The answer, and the refusal.
A question answered from your own content at twenty past eleven at night, a second question it was never given an answer to, and what it does about that. It runs silently, so click it for sound.
Asked at 23:10answered, or handed to a person with the transcript
What you actually get
Every build, both tiers. Nothing on this list is an add-on and nothing on it is a phase two.
Trained on your content
It only answers from your pages.
Your pages, docs, PDFs and help articles, turned into something it can answer from accurately.
Escalation to a human
A person takes over, with the transcript.
It hands the conversation to a person, with the transcript, when it should not be answering.
Conversation logs
Read what it actually said.
Every conversation, searchable, so you can read what it actually said rather than hope.
Your branding
It looks like your site.
Your colours, your type, your tone of voice. It does not look like somebody else’s product.
Embedded on your site
One line of script.
One script tag, or a WhatsApp number and a mailbox on the Business tier.
Analytics on real questions
Your FAQ, written by the questions.
What people ask, what it could not answer, and what to write next. The list writes your FAQ for you.
Three weeks, and you know what happens in each one
- Help centreProduct pagesPDFsEmail replies
Agreed scope
Shipping, returns, sizing
Anything order-specific
Week 1
Content and scoping
I go through what you already have (site, help centre, PDFs, the answers your team types out by hand) and we agree what the bot handles and what it must never attempt.
Before
“We ship worldwide in 3 days.”
tunedAfter
“UK and EU in 2–3 days. I don’t have a time for Norway.”
Week 2
Build and tune
It gets built and tuned against your real questions. You get a link partway through and can try to break it yourself. That is how you find what it should not be answering.
- yourstore.comLive
<script src="/assistant.js">
Conversation logs
Analytics
Walkthrough recording
Week 3
Test, deploy, handover
Tested against the awkward questions, deployed on your site, and handed over with the logs, the analytics and a walkthrough. Then it is live, and running it is my job.
Kickoff is the day I have your content, not the day you sign. If what the bot needs to answer from does not exist yet in a form anything can read, you hear that on the call rather than in week four.
Pricing, in public
The build is fixed and quoted before we start. The monthly keeps it working afterwards, and most of this industry leaves that number off the page until month four.
$5,000
to build, then $500 a month to run it
- Up to 50 pages or documents
- Answers on your website
- Escalation to a human, with the transcript
- Logs and analytics
- I host it, I maintain it
Business
Fixed price$8,000
fixed
to build, then $1,000 a month to run it
- Everything in Starter, unlimited content
- WhatsApp and email, not just the site
- Integrations with your own systems
- Analytics on what it could not answer
- Monthly review call
Under $2,500, I am the wrong person
Use one of the DIY builders. They are good now, and you would spend most of your budget with me before anything went live. This is for businesses that need it to work properly and keep working. If you try one and it does not hold up, come back.
What the monthly actually pays for
Every line of it leaves my account each month whether or not anything breaks. It is not standby time.
Book a 20-minute call →- Hosting and modelsthe model bill alone is $50–150 a month
- Upgradesbefore a deprecated model breaks it
- A person to callmonitoring and content updates
Both tiers are the same promise: a fixed build price agreed before anything starts, then a monthly that covers running it. No setup fee on top, no charge per conversation, and no minimum term. You stop paying and it stops running at the end of that month, with your content, your prompts and your logs exported in a format you can hand to whoever comes next.
From LinkedIn
What people say after working with us.
He helped us re-platform our entire website, porting it to a new CMS along with a complete redesign, in an incredibly short time scale: 12 weeks start to finish.
VP Engineering at Stream
Managed the work directly
“He just got his sleeves up and figured things out to create excellent, high-value software with processes and documentation to match.”
Chief Data and AI Officer at Waracle
Managed the work directly“An exceptional ability to grasp complex concepts and domains quickly and start contributing immediately.”
Senior Engineering Manager at Zoa
Managed the work directly“Without a doubt, an engineer anyone could fully rely on.”
Engineering Manager at Comma
Worked on the same team“As committed to the quality of our codebase and infrastructure as any permanent engineer I have worked with.”
Software Engineer at Weavr
Managed the work directly“Gets things done. I always felt I could rely on him to push forward with a project under his own steam.”
Development Lead at Geo.me Solutions
Worked on the same team
The awkward questions
Why not just use ChatGPT’s own builder?
Because ChatGPT’s own builder is a good product for a different job. It lives on OpenAI’s platform, your customers need an account to reach it, and it changes underneath you when the platform changes. What I build sits on your site under your branding, answers from your content, escalates to your people, and has somebody responsible for it when a model is deprecated. If none of that matters to you, use the builder. It is genuinely good and it is cheaper than I am.
What does the monthly fee actually cover?
Hosting, the model API usage, upgrades when a model is deprecated, content updates, monitoring, and a person to call. The model bill alone is typically $50–150 a month, and it leaves my account whether or not anything breaks. You are paying for something that is running, not for standby time.
What if I want to stop?
You stop paying and it stops running at the end of that month. No lock-in period, no exit fee, no notice period to serve. You keep your content, your prompts and your conversation logs, exported in a format you can hand to whoever comes next.
Who owns the data and the conversations?
You do. Your content, your prompts and every conversation the bot has had are yours, and exportable on request at any time. I do not train anything on your data and I do not resell it.
Where is it hosted, and where does the data sit?
On Cloudflare, in their edge network, with data at rest in the UK or EU by default. If you have a specific requirement, whether a region, a processor agreement or a model that cannot be American, say so on the call, because it changes what I can build and it is cheaper to know before week one than during week three.
What happens when it can’t answer something?
It says so. The bot answers from your content and nothing else, so when the answer is not in there it tells the customer it does not know and offers to pass them to a person. That is deliberate: a bot that guesses in front of your customers costs you more than no bot at all. There is an example of it at the top of this page.
How is this different from a $2,000 build on Upwork?
Mostly by what happens after launch. A $2,000 build is a real build and it will work on the day it is delivered. The difference shows up in month nine, when a model is deprecated, or the prompt has drifted, or your pricing page changed and the bot is confidently quoting last year’s numbers. At that point the $2,000 build has nobody left to call. I am not the cheap option: if the bot is a nice-to-have, buy the cheap one. If a customer would be misinformed by it, buy the one somebody is responsible for.
How long does it really take?
Three weeks from kickoff, and kickoff is when I have your content, not when you sign. Week one is content and scoping, week two is build and tune, week three is test, deploy and handover. If it is going to take longer than that, usually because the content does not exist yet in a form anything can read, you hear that before you pay rather than in week four.
Are you insured?
Yes: professional indemnity, public liability and cyber insurance. Certificates are available on request.
Twenty minutes, and you will know if this is worth doing
From $5,000 to build and $500 a month to run, live three weeks after kickoff. On the call you get a fixed number, or the reason there isn’t one. No deck, no discovery process, no follow-up sequence.