Research · 12 Oct 2026
HubSpot developer cost 2026: day rates, prices and demand
A UK HubSpot contractor costs a median £500 a day, freelancers win work at $100 to $150 an hour, and a UK agency custom-coded workflow action starts from £2,500. Searches for HubSpot services are down 26% in the US and 56% in the UK this year.
By Duncan Beaton, HubSpot developer at AppBespoke · Published 13 Oct 2026 · Data from 12 Oct 2026 · Method and downloads · CC BY 4.0
AppBespoke sells HubSpot development, so weigh this page with that in mind. Our own prices are on the HubSpot development page. Every figure below comes from a named source or our own data.
01
How much does a HubSpot developer cost in the UK?
The median UK contract rate for roles that mention HubSpot is £500 a day, with the middle 80% from £196 to £630 (IT Jobs Watch, 44 contracts in the six months to 12 Oct 2026). The median permanent salary is £45,000, from 489 vacancies.
Both counts are at least double a year earlier, but the contract sample is small, and most of the job titles are marketing operations roles rather than developers.
| What | Price | Basis | Source |
|---|---|---|---|
| UK contract day rate (median) for roles mentioning HubSpot | £500 per day | 44 contracts in 6 months to 12 Oct 2026 (22 a year earlier); down 4.76% YoY | IT Jobs Watch12 Oct 2026 |
| UK contract day rate 10th–90th percentile | £196 to £630 per day | 44 contracts in 6 months to 12 Oct 2026 (22 a year earlier) | IT Jobs Watch12 Oct 2026 |
| UK permanent salary (median) for roles mentioning HubSpot | £45,000 per year | 489 vacancies in 6 months to 12 Oct 2026 (214 a year earlier); £47500 a year earlier | IT Jobs Watch12 Oct 2026 |
| UK permanent salary 10th–90th percentile | £28,500 to £85,000 per year | 489 vacancies in 6 months to 12 Oct 2026 (214 a year earlier) | IT Jobs Watch12 Oct 2026 |
02
What do HubSpot freelancers charge per hour?
Winning bids on Profoundly, a HubSpot freelance marketplace, are $100 to $150 an hour across more than 2,000 proposals. Arc quotes $60 to $100+ an hour for the developers it places. On Upwork, the median hourly HubSpot job in our sample of the last 100 offered up to $25.
| Where | Per hour |
|---|---|
| Upwork job budgetsmedian to 75th percentile ceiling, 53 hourly jobs | $25 to $45 |
| Arcquoted range for its developers | $60 to $100+ |
| Profoundlywinning bids, 2,000+ proposals | $100 to $150 |
03
How much does custom HubSpot development cost per project?
Profoundly’s medians are $1,400 for a small project, $5,700 for a medium one and about $15,000 for a large one such as an integration or a migration. UK agency list prices start from £2,000 for a serverless function, from £2,500 for a custom-coded workflow action and from £8,000 for a UI extension.
| What | Price | Basis | Source |
|---|---|---|---|
| Median small project (landing pages; reports; audits; email templates) | $1,400 per project | 2000+ proposals; 600+ accepted projects | Profoundly1 Sep 2026 |
| Median medium project (data cleanup; workflow automation; dashboards) | $5,700 per project | 2000+ proposals; 600+ accepted projects | Profoundly1 Sep 2026 |
| Median large project (implementations; CMS builds; migrations; integrations) | $15,000 per project | 2000+ proposals; 600+ accepted projects; integrations are the largest category by spend | Profoundly1 Sep 2026 |
| Serverless function | from £2,000 per project | list price | SpotDev13 Jun 2026 |
| Custom-coded workflow action | from £2,500 per project | list price; needs Data Hub Pro | SpotDev13 Jun 2026 |
| UI extension / custom CRM card | from £8,000 per project | list price | SpotDev13 Jun 2026 |
| Private or marketplace app | from £18,000 per project | list price | SpotDev13 Jun 2026 |
| Salesforce to HubSpot migration (production / sandbox / full replication) | £5,000 / £12,000 / £20,000 per project | list price | SpotDev |
04
How much does a HubSpot portal audit cost?
From $139 for an automated report to $3,200 for an audit that comes with the fixes. Agency audits sit in between, at $975 / $1,975 / $2,975 for Orange Marketing’s three tiers.
| What | Price | Basis | Source |
|---|---|---|---|
| Automated portal audit (Starter / Pro / Enterprise) | $139 / $339 / $849 one-time | list price; Starter up to 3000 contacts | Portal-iQ |
| Portal audit (Starter / Professional / Enterprise) | $975 / $1,975 / $2,975 one-time | list price | Orange Marketing |
| "Fix My HubSpot" audit and fix plan | $3,200 fixed | two weeks; custom quote above 25 users or 5 integrated systems | Aspect |
05
How much is a HubSpot maintenance retainer?
UK agencies list developer maintenance retainers at £800 to £2,000 a month. HubSpot’s Solutions Partner Program now costs $400 a month to join, unless the partner already sells that much in HubSpot subscriptions.
06
Is demand for HubSpot services falling?
In search, yes. Google searches for 10 core HubSpot service terms fell 26% in the US and 56% in the UK from January to August 2026, against the same months of 2025. That follows five years of growth: the US average rose from 4,282 searches a month in 2020 to 6,320 in 2025.
Searches for “hubspot consultant” are at 36% of last year’s level in the US. “hubspot developer” is the exception, up 23%.
Mar 2019 to Aug 2026, searches a month
Apr 2019 to Aug 2026, searches a month
| Year | US | UK |
|---|---|---|
| 2020 | 4,282 | 631 |
| 2021 | 4,468 | 752 |
| 2022 | 5,314 | 758 |
| 2023 | 5,245 | 876 |
| 2024 | 6,161 | 1,370 |
| 2025 | 6,320 | 1,902 |
| Jan to Aug 2026 vs 2025 | -26% | -56% |
Core terms: “hubspot consultant”, “hubspot developer”, “hubspot agency”, “hubspot integration”, “hubspot implementation”, “hubspot onboarding services”, “hubspot salesforce integration”, “hubspot quickbooks integration”, “hubspot shopify integration”, “hubspot netsuite integration”.
07
Which HubSpot services do people search for?
In the US the most searched is “hubspot salesforce integration” at 1,000 a month, then “hubspot consultant” at 880. In the UK it is “hubspot agency” at 320 and “hubspot developer” at 210.
| Search term | Searches a month | Cost per click | vs a year ago |
|---|---|---|---|
| hubspot salesforce integration | 1,000 | $33.16 | -51% |
| hubspot consultant | 880 | $88.02 | -64% |
| hubspot integrations | 720 | $24.93 | -53% |
| hubspot developer | 590 | $84.58 | 23% |
| hubspot agency | 480 | $20.46 | -24% |
| hubspot netsuite integration | 480 | $32.45 | -25% |
| hubspot onboarding services | 390 | $12.77 | -10% |
| hubspot quickbooks integration | 390 | $41.72 | -53% |
| hubspot shopify integration | 390 | $17.24 | -46% |
| hubspot stripe integration | 260 | $15.73 | -66% |
| hubspot integration | 210 | $28.53 | -39% |
| hubspot partner agency | 210 | $48.30 | -38% |
| Search term | Searches a month | Cost per click | vs a year ago |
|---|---|---|---|
| hubspot agency | 320 | $27.84 | -68% |
| hubspot developer | 210 | $56.49 | 2% |
| hubspot consultant | 170 | $67.87 | -35% |
| hubspot integrations | 170 | $4.41 | -55% |
| hubspot xero integration | 170 | $17.43 | -44% |
| hubspot onboarding services | 140 | $41.06 | -57% |
| hubspot partner agency | 110 | $39.87 | -64% |
| hubspot salesforce integration | 110 | n/a | -63% |
| hubspot integration | 70 | n/a | -48% |
| hubspot netsuite integration | 50 | $33.08 | -40% |
| hubspot shopify integration | 50 | $8.14 | -63% |
| hubspot website development | 50 | $5.66 | -40% |
08
Why are Upwork HubSpot rates so much lower?
Because it is a different market. Of the 100 most recent Upwork jobs mentioning HubSpot, the median fixed-price budget was $100 and the median hourly ceiling $25. Many are setup and admin tasks rather than development, and 53 came from US clients.
How this was measured
- Rates and prices: every third-party figure was opened at its source on 12 Oct 2026. The download lists each one with its URL, the source’s own date and its sample.
- Search demand: Google Ads search volumes for 10 core HubSpot service terms and their variants, in English, for the United States and the United Kingdom, pulled 12 Oct 2026. The trend adds up the 10 core terms and only shows months where all of them have data. Year-on-year compares the latest three months with the same three months a year earlier.
- Upwork: the 100 most recent Upwork job posts mentioning HubSpot, up to 12 Oct 2026. Only totals are published, never individual posts.
Caveats
- The IT Jobs Watch contract sample is small, 44 contracts in six months, and most of the job titles are marketing operations roles rather than developers.
- Agency figures are published list prices, not invoices. Profoundly’s figures come from its own marketplace.
- Search volume counts people searching, not buyers. Google rounds small volumes into steps, and buyers also ask Reddit, AI assistants and HubSpot’s partner directory.
- Upwork’s own “cost to hire” page blocks automated reads, so it is not quoted here. The Upwork figures are from our sample of job posts.
Sources
- IT Jobs Watch
- IT Jobs Watch
- Profoundly
- Arc.dev
- SpotDev
- SpotDev
- SpotDev
- Portal-iQ
- Orange Marketing
- Aspect
- HubSpot
- HubSpot
Download the data
- Every rate and price, with source rate-benchmarks.csv
- Search terms, US and UK search-demand.csv
- Monthly searches, core terms search-trend-core-terms.csv
- Monthly searches, every term search-demand-monthly.csv
- Headline figures (JSON) summary.json
- Method and caveats README.md
Cite this
AppBespoke, "HubSpot developer cost and demand 2026", 12 Oct 2026, https://appbespoke.com/research/hubspot-developer-cost-2026
Free to reuse under CC BY 4.0, with a link back to this page.